Around half of the population is now active on social media
and today, social media isn’t just a place for buddies and family to stay in
touch. It’s where people go to catch up on the trendy news. This is the place
your consumers search for guidelines and even for healthcare providers. Social media
has turned into the vicinity where you
connect with loyal and long-term patients.
For the healthcare industry, social media helps to engage
patients, promote new partner relationships and enhance the credibility of
doctors. One study determined that 57% of patients decide where to get
treatment primarily based on a provider’s social media presence. Another file
suggests that 60% of medical doctors feel that social media improves the
quality of care they supply their patients.
The ROI of social
media in the medical industry - Social
media helps to educate and build awareness. Social
media campaigns increased both trust and engagement, which is apparent
in the increased click-through rate. This
can be educational for prospective patients and makes patients aware of the
clinic and what it offers. They then track how many new patients heard about
them from the live stream or rebroadcasts of the live stream.
Swedish Medical Center has taken a novel approach in
live-streaming things like sleep studies and even surgeries.WEGO Health also
found that featuring Patient Leader content in social take a big hit. In a
study published in the journal Pharmacy & Therapeutics, the researchers
cautioned about this and a few other potential risks while ultimately
celebrating the role of social media in healthcare. Of course, one misstep could also result in seeing your
reputation.
Social media is
where patients are engaging, According to recent PEW research, at least 80% of Americans are turning
first to Dr. Google before an actual doctor.
Most people also use social media with some degree
of regularity. Hundreds of millions worldwide are active users of Facebook, and
other social networks are right behind them. WEGO Health conducted
a Behavioral Intent Study and surveyed 433 patient
influencers across seven condition areas, and found that Facebook is the top
platform for the sharing of health information, where:
87% of study participants say they share health
information via Facebook posts
81% of study participants say they share health
information via Facebook message
We can see ROI and the influence social media has
on the healthcare industry are directly
inclined towards each other. The most complete image of ROI for social media in
healthcare will encompass countless specific ROI profiles. This ought to
include a look at normal social media-driven profits over cost, as well growth
numbers over cost and numerous additional non-monetary metrics over cost.
